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like to laugh cause we & love
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Here at PWL Agency we do like to shout and express our happiness, and also help our clients to recognize and develop their own identity, making it bold and memorable.
The recipe to do that is by focusing and deeply understanding the single elements of a new project to gradually make them part of an inspiring seamless whole...add creativity to taste!
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Agreau
Sustainable agriculture
scroll and enjoy
scroll and enjoy
scroll and enjoy

Client

Agreau

Year

2019

Deliverables

Identity
Website

Brief

The Agreau network brings together farmers, technical structures, communities, etc. to implement agro-ecology on farms and territories.

They already had a website but the rapid development of the project required a major update, in order to modernize it on the one hand and set up new functionalities (mapping of farms in particular, member area).

What we delivered

Identity

The platform now have hundred of farms that are referenced, and the can be localized on a map. Different types of accounts can be created, lots of articles are published, a whole new tool for Agreau that has a huge impact on their development now.

Logotype

As the organization most known function is to teach a new way to conserve underground water, the logotype created focus on a drop of water cut in 3 sections: water, earth and vegetal.


Colors

The colors were chosen from nature to represent the 3 elements of the logotype. The tone stays fresh and modern to dynamise the website and keep a bright feeling.

Blue
#0781be

Brown
#75563d

Green
#65ba4d


Typography

Raleway was used for the titles to get a great visual impact while keeping curves in letter, to stay close to nature and water in particular.

Raleway

A B C D E F G H I J
a b c d e f g h i j
0 1 2 3 4 5 6 7 8 9

Open Sans

A B C D E F G H I J
a b c d e f g h i j
0 1 2 3 4 5 6 7 8 9

Website

The platform now have hundred of farms that are referenced, and the can be localized on a map. Different types of accounts can be created, lots of articles are published, a whole new tool for Agreau that has a huge impact on their development now.

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