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Here at PWL Agency we do like to shout and express our happiness, and also help our clients to recognize and develop their own identity, making it bold and memorable.
The recipe to do that is by focusing and deeply understanding the single elements of a new project to gradually make them part of an inspiring seamless whole...add creativity to taste!
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Ornikar
Online driving school
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Client

Ornikar

Year

2020

Deliverables

TV commercial

Agency

Vertical Station

Brief

Ornikar is the number one online driving school in France. With around 200,000 students, the company allows you to revise the highway code everywhere in France and to book lessons with state-certified driving professionals.

Ornikar needed a TV commercial that would create awareness of their driving lessons offer, as well as globally working on a more qualitative brand positioning.

What we delivered

Video

We delivered 3 20s TV commercials, each with their identity : urban dancing, boxing training and e-sport gaming. The aim of the campaign was to create a link between the characters passion and the ORNIKAR driving instructor’s guidance.

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